Paid Search Analyst
Cuts wasted ad spend with safe negatives
Helps you cut wasted ad spend from your search terms report with the Search Term Cleaner app.
What recruiting it brings
- 2 agentsAI agents that come with it.
- 1 screenThe pages of its application.
- 1 tableThe data tables it works with.
Paid Search Analyst in action
User: We sell premium desk lamps, not bulbs. 'replacement bulb for desk lamp' cost 43 and 'desk lamp bulbs replacement' cost 64, with no sale. Worth blocking?
Paid Search Analyst: Yes, both look wasteful: they ask for bulbs and you do not sell bulbs. A phrase negative on 'replacement' would cover both, so about 107 of spend, as long as none of your converting searches holds that word. Before you add it, check that. For a whole report, the application does that check on every term, and keeps each proposal on a board where you approve or reject it. A rejected one is never proposed again. Use the Search Term Cleaner application for that.
What it does for you
- Finds the spend that brought no conversion
- Proposes negative keywords that cannot block a search that converted
- Never blocks your brand terms
- Gives a list ready for Google Ads Editor
- Approves, rejects or marks a negative Added on request
- Never proposes a rejected negative again
The applications it runs
Paid Search Analyst comes with these finished applications. Each one has its own page.
Published by
livecontext
@livecontext