Search Term Cleaner

What installing it brings

About this application

Stop paying for searches that never convert. Paste the search terms report of Google Ads or Microsoft Ads (any column names, header row first) and, if you like, what you sell and do not sell, your brand terms and the negative keywords you already have. Code counts in whole cents the spend that brought no conversion, protects every search that converted and every brand term, groups the wasteful searches by shared words and proposes the shortest negative keyword that covers only wasteful searches, in phrase or exact match, at campaign or account level. Each negative is checked word by word against every term of the report: it is dropped if it would block a search that converted or a brand term. An AI step reads the costly searches against your description and labels each relevant, irrelevant or unsure; every label must quote your description word for word, otherwise it becomes unsure. Each proposal is a card on your Negative board (Proposed, Approved, Added, Rejected, set by you): a text you rejected is never proposed again and a proposal is never added twice. You get a block to paste into Google Ads Editor and a plain list with copy buttons. Settings: what you sell, what you do not sell, brand terms, existing negatives, currency, minimum wasted spend, minimum clicks, campaign or account level, phrase or exact match, preview only. Rows in another currency are left out, never converted. Nothing is changed in your ad account: a direct Google Ads read and write come later. For your weekly spend and ROAS, see Ad Spend Weekly Report.

The workflow

What runs behind it: 17 steps, 1 screen.

Published by

livecontext

@livecontext

Nov 11, 2026