Integration

Optimizely integration

Digital experience optimization platform for A/B testing, feature flags, and experimentation

Connect Optimizely How integrations work

Ask it in chat

Say what should happen.
The workflow builds itself.

When this happens, do that in Optimizely.Built from the 22 Optimizely tools below, on the connection you add once.

Common Optimizely use cases

automate experiment management
automate project management
automate page management
automate event management
automate feature management
automate audience management
automate attribute management
list pages programmatically
create page programmatically
get project programmatically

What you can do with Optimizely

Each of these is one operation on one endpoint, available both as a workflow step and as a tool an AI agent can call on its own. Nothing bundles several operations into one action, so what a run did stays readable afterwards.

Most endpoints run on the free plan. A few, mainly the ones that publish on your behalf, need a paid plan.

Experiment, 7 operations

create_experimentCreate experimentPOSTCreate a new A/B experiment. Create experiment.
delete_experimentDelete experimentDELETEArchive (soft-delete) an experiment.
get_experimentGet experimentGETGet a specific experiment. Get experiment.
list_experimentsList experimentsGETList experiments in a project. List experiment.
pause_experimentPause experimentPATCHPause a running experiment. Pause experiment.
start_experimentStart experimentPATCHStart running an experiment. Start experiment.
update_experimentUpdate experimentPATCHUpdate an experiment. Update experiment.

Project, 4 operations

create_projectCreate projectPOSTCreate a new project. Create project.
get_projectGet projectGETGet a specific project. Get project.
list_projectsList projectsGETList all projects in the account
update_projectUpdate projectPATCHUpdate project settings such as name, status, or confidence threshold.

Attribute, 2 operations

create_attributeCreate attributePOSTCreate a new custom attribute for audience targeting.
list_attributesList attributesGETList custom attributes in a project.

Audience, 2 operations

create_audienceCreate audiencePOSTCreate a new audience. Create audience.
list_audiencesList audiencesGETList audiences for targeting. List audience.

Event, 2 operations

create_eventCreate eventPOSTCreate a new custom event for tracking conversions.
list_eventsList eventsGETList events in a project.

Feature, 2 operations

create_featureCreate featurePOSTCreate a new feature flag. Create feature.
list_featuresList featuresGETList feature flags. List feature.

Page, 2 operations

create_pageCreate pagePOSTCreate a new page definition for URL targeting.
list_pagesList pagesGETList pages configured in a project.

Experiment result, 1 operation

get_experiment_resultsGet experiment resultsGETGet results for an experiment. Get experiment result.

Use Optimizely from Claude Code, Cursor or Codex

Connect Optimizely in LiveContext, create an API key in Settings, then add the LiveContext MCP server to your client. Its Optimizely operations become tools the client can call, next to every other integration you connected.

Claude Code

claude mcp add --transport http livecontext https://livecontext.ai/mcp --header "X-API-Key: YOUR_API_KEY"

Codex (~/.codex/config.toml)

[mcp_servers.livecontext]
url = "https://livecontext.ai/mcp"

[mcp_servers.livecontext.http_headers]
"X-API-Key" = "YOUR_API_KEY"

Cursor, Claude Desktop and other JSON configs

{
  "mcpServers": {
    "livecontext": {
      "type": "http",
      "url": "https://livecontext.ai/mcp",
      "headers": {
        "X-API-Key": "YOUR_API_KEY"
      }
    }
  }
}

Set up the MCP server step by step

How to connect Optimizely

Create your workspace
Sign up free. Nothing to install.
Connect Optimizely once
Add your Optimizely connection in Settings. Every tool from this integration reuses it, and secrets are encrypted at rest and visible only to you.
Describe the job in chat
The workflow builds itself in front of you and picks the endpoints it needs. Drag the steps yourself on the canvas whenever you would rather be explicit.

Optimizely integration FAQ

What can you do with the Optimizely integration?

LiveContext exposes 22 operations on Optimizely, covering experiment, project, attribute and audience. Common uses include automate experiment management, automate project management and automate page management.