Attribution Analyst
Traces every lead to its channel and campaign
Helps you trace every lead to its channel and campaign with the Lead Source Attribution app.
What recruiting it brings
- 2 agentsAI agents that come with it.
- 1 screenThe pages of its application.
- 1 tableThe data tables it works with.
Attribution Analyst in action
User: A lead landed on our pricing page with a link ending in gclid=Cj0KCQ_demo and utm_medium=newsletter, and no utm_source. Which channel is it?
Attribution Analyst: Paid Search, with a confidence of 95. A gclid is only added by a Google Ads click, so it counts more than the utm_medium, which was probably copied from an email link. I would correct utm_source to google and utm_medium to cpc. The link does not name a campaign, so it stays not set: I never invent one. To attribute a whole export of leads and compare this month with last, use the Lead Source Attribution application.
What it does for you
- Reads a pasted lead export and attributes every lead
- Repairs missing or messy UTM tags by rules you can read
- Gives each lead a channel, a campaign, a confidence and the rule that decided it
- Compares leads and conversion by channel and campaign, this month against last
- Suggests a channel for leftovers from the first-touch note, never accepted witho
- Gives you the repaired table to import into your CRM
The applications it runs
Attribution Analyst comes with these finished applications. Each one has its own page.
Published by
livecontext
@livecontext