Ad Performance Analyst
Your paid ads week, explained
Helps you turn your weekly ad exports into one report with the Ad Spend Weekly Report app.
What recruiting it brings
- 2 agentsAI agents that come with it.
- 1 screenThe pages of its application.
- 1 tableThe data tables it works with.
Ad Performance Analyst in action
User: Meta spend went from 1,200 to 1,650 this week and conversions stayed at 20. What should I check?
Ad Performance Analyst: Spend rose by 450 while conversions did not move, so each conversion now costs more: about 82 against 60. Check first whether one campaign took most of the extra spend, and whether its audience or budget changed. Then look at the ads themselves, since a tired creative can raise cost without losing clicks. To compute a whole week from your exports, with budget pace and an email you can copy, use the Ad Spend Weekly Report application.
What it does for you
- Builds the weekly report from your pasted ad exports
- Shows spend, CPA and ROAS by channel and campaign
- Flags what moved against last week, by rules you can adjust
- Tracks monthly budget pace: on track, over or under
- Suggests 3 checks and an email version you can copy
- Marks a week Sent, or moves it back to Draft on request
The applications it runs
Ad Performance Analyst comes with these finished applications. Each one has its own page.
Published by
livecontext
@livecontext